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Ad Revenue Calculator

Estimate daily, monthly, and annual advertising revenue from your website, app, or content based on page views, RPM/CPM, fill rate, and ad slots.

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Frequently Asked Questions

What is RPM?

Revenue Per Mille (RPM) is the revenue earned per 1,000 page views or impressions. It factors in your effective CPM and fill rate. Most general content sites earn $1–5 RPM.

What is fill rate?

Fill rate is the percentage of ad slots actually filled with paid ads. A fill rate of 100% is ideal but rare. Most publishers see 70–95% depending on their audience and ad network.

What niches have the highest RPM?

Finance, legal, insurance, and healthcare content typically earns $5–50+ RPM. Entertainment, gaming, and general lifestyle earn $1–5 RPM. Geographic audience matters too — US/UK traffic commands premium rates.